Motivation (old)

Creating Littlest Prince Couture has been a dream of mine for quite some time. The dream didn’t always look exactly like the company today and has evolved as I have progressed through life, but the realization of this vision has been immensely challenging and gratifying at the same time. 

My motivations for Littlest Prince Couture were threefold: 

1. To offer great looking, fashionable, affordable baby boy clothes. 

From the moment I saw the tell-tale ultrasound announcing the coming of a little prince, I was constantly on the lookout for great clothes. However, it seemed that the majority of what I found either had puppy dogs, tractors, or sports symbols. Not that I don’t like any of these cute designs and characters, but I wanted something just right for certain moments – the “coming home from the hospital” outfit, accessories for newborn and family pictures, and just some other fabulous outfits to keep on hand for those moments I wanted to make him look extra cute, such as meeting family members and friends for the first time. If my little prince was a princess, there would have been myriad choices available, but little boys seem to have been somewhat forgotten in the apparel world. I hope to create some wonderful designs to give baby boys the opportunity to look amazing, too! 

2. To make a difference in the world.

In the early days of nursing my newborn, I started reading a wonderfully inspiring book called Mountains Beyond Mountains by Tracey Kidder. The book follows the work of Dr. Paul Farmer, a brilliant physician who has defied all of the “rules” of medical charity in order to make a difference in hundreds of thousands of lives nearby. I am not a doctor, nor do I have the technical skills or resources available to do exactly what Dr. Farmer has done, but the book changed me. I knew that I would never be fully satisfied unless I figured out a way to go beyond myself and my own dreams and create something that would truly benefit others. 

3. To show my son that he can do anything he wants. 

One of the most amazing lessons I’ve learned since becoming a mother is how much my son inspires me. I want to be a better person on so many different levels – I want to be healthier so that I have more energy to play with him and to be an example of a healthy lifestyle; I want to increase my personal spirituality to enrich the environment that he grows up in, while teaching him the ability to know himself on a deeper level; I want to continue to study and grow professionally and educationally to help him develop a passion for knowledge and provide him with all of the tools he needs to be successful in life. With Littlest Prince Couture, I want to be an example to him that no matter what his dreams may be, he can accomplish anything, be anything, do anything – he has the power to be extraordinary. 

Perhaps I can inspire you to do the same. 

Best wishes, 


Tamara Mauro